Direct Sales Strategy: Disengagement

from Tradeshow Basecamp™ Sales in “Five Easy Steps” Need a Direct Sales Strategy? Step 5: Disengagement You are at a direct sales event. You’ve stopped a stranger passing by with a Sales Icebreaker. You’ve introduced yourself, the company you are with and/or the product you are selling in 2-3 short sentences (the ‘Quick Intro’). You’ve…

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Direct Sales Strategy: Next Steps

from Tradeshow Basecamp™ Sales in “Five Easy Steps” Need a Direct Sales Strategy? Step 4: Next Steps You are at a direct sales event. You’ve stopped a stranger passing by with a Sales Icebreaker. You’ve introduced yourself, the company you are with and/or the product you are selling in 2-3 short sentences (the Quick Intro).…

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Direct Sales Strategy: Lead Interview

from Tradeshow Basecamp™ Sales in “Five Easy Steps” Need a Direct Sales Strategy? Step 3: Lead Interview You are at a direct sales event. You’ve stopped a stranger passing by with a Sales Icebreaker. You’ve introduced yourself, the company you are with and/or the product you are selling in 2-3 short sentences (the Quick Intro).…

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Direct Sales Strategy: Quick Intro

from Tradeshow Basecamp™ Sales in “Five Easy Steps” Need a Direct Sales Strategy Plan? Step 2: Quick Intro You’ve stopped a stranger—a potential customer—with a Sales Icebreaker. Now what? Now it’s time for the Quick Intro. In 2-3 short sentences, you want to share your name and something about the company or product you are…

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Direct Sales Strategy: Icebreaker

from Tradeshow Basecamp™ Sales in “Five Easy Steps” Need a Direct Sales Strategy? Step 1: Icebreaker Icebreakers aren’t just useful at parties. At many direct sales events, your job is to sell products to strangers. Before you can sell to them, you’ve got to get that stranger to stop! An Icebreaker is the question or…

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