Direct Sales Training Courses

September 14, 2019 | Direct Sales

In this article, we’ll introduce you to the direct sales training courses available at Tradeshow-Planning.com! You’ll learn how Tradeshow Basecamp™ courses can affordably prepare you or your staff to have profitable direct sales conversations at your next trade show or sales event.

“Do you offer Direct Sales Training Courses for Beginners?”

Yes, we do! Tradeshow Basecamp™ courses are all designed with direct sales beginners in mind.

Tradeshow Basecamp™ Direct Sales Training Courses

Tradeshow Basecamp™ is the first online video course series of its kind. This course is designed to teach you or your staff how to have profitable sales conversations at your trade show booth in just Five Easy Steps!

More than trade show tips and tricks, this course is a complete guide to selling at your trade show exhibit or similar sales event. Click on “Learn More” to watch preview lessons from Tradeshow Basecamp™ or…

….Keep reading to find the Tradeshow Basecamp™ course that’s right for you!

Course programs for both individuals and staff !

Tina Nicola, M.A.

Tina is the founder of Tradeshow-Planning.com and has been creating profitable marketing and exhibit strategies for startups, small businesses and nonprofits for over nineteen years. Her main goal is to broaden access to the techniques she has developed so anyone can benefit and improve exhibiting strategy, sales conversations and follow up.

Introducing…
Tradeshow Basecamp™

Our acclaimed course series, a complete program designed to help you have profitable trade shows. Get instant access to the full course series (101, 102, 103, 104).

Be fully prepared for your next event and earn your  Certified Tradeshow Basecamp Exhibitor™ (CTBE™) today!

Training a team? Check out our For Teams course series.

Introducing...Tradeshow Basecamp™

Direct Sales Training Courses for Individual Professionals

Want to apply for a job that requires sales know-how? Has your employer asked you to represent the company at sales events, but not offered you the training you need to feel confident? You need Tradeshow Basecamp™ .

Watch the Tradeshow Basecamp™ Course Preview below to learn more!

Sign up for the Tradeshow Basecamp: Complete Course Series for Individuals!

Tradeshow Basecamp™ is a complete guide on how to have profitable conversations at trade shows or direct sales events. Our courses will teach you how to set and use sales goals to effectively guide your trade show sales conversations. You’ll learn how to identify the Four Character Lead Types you’ll meet at every trade show and how to have successful conversations with each of them.

Sales in Five Easy Steps? Yes you can!

Tradeshow Basecamp™ will teach you how to have direct sales conversations at trade shows or exhibitions in Five Easy Steps:

  • Icebreaker
  • Quick Intro
  • Lead Interview
  • Next Steps
  • Disenagagement

To learn more about the Five Easy Steps approach, read our article on trade show direct sales strategy. Each step should take you closer to your sales goals. You’ll use Icebreakers to start conversations with exhibit attendees—conversations that might lead to sales! You’ll prepare Quick Intros in advance of the show—short statements about your company or product that keep the sales conversation going. From there, you’ll qualify leads with the Lead Interview—asking specific questions to find out if the person you are speaking with is a ‘good lead’ likely to buy from you!

If at any point you discover the person you are speaking with is not a good lead, you jump right to the last step and Disengage (end the conversation)! If your conversation has uncovered that the person is (or might still be) a good lead, you try to meet a sales goal by proposing appropriate Next Steps.

Choose from two Tradeshow Basecamp™ direct sales training course solutions.

Want a complete guide? Choose Tradeshow Basecamp™: Full Course Series! This is a complete direct sales training course program to ensure you are prepared for your next trade show, trade fair, or exhibit. It includes hours of online videos, sales role playing, and downloadable resources for one low price.

Want just the basics? Start with Tradeshow Basecamp™ 101 and add training course supplements as you want them. Both of these direct sales training course products put you on the CTBE Certificate Track! Find out what it means to become a Certified Tradeshow Basecamp Exhibiter.

Direct Sales Training Courses for Staff or Teams

The purpose of exhibiting at a direct sales event like a trade show is of course to sell! To ensure that your trade show is profitable, all staff working a trade show or sales event need to understand the following:

  • Your business sales goals or how to define them
  • How to start conversations that can lead to a sale with Icebreakers
  • How to qualify leads during a conversation with a potential customer using a Lead Interview
  • When to Disengage from conversations that will never lead to a sale
  • How to propose Next Steps that meet a sales goal

Sound daunting? Have staff working the booth who aren’t sales pros? You need Tradeshow Basecamp™.

If you’re managing a team, you’ll need the Tradeshow Basecamp™ course series for Teams, which features team management and per-seat pricing. Training accountability with challenging quizzes and video watch time verification tracking will give you confidence they’ve paid attention and mastered the concepts.

Tradeshow Basecamp™ is a complete guide on how to work a trade show booth to maximize profitable sales conversations. You can affordably train yourself or even your whole team without spending $1,000s on trade show or event planning consultants.

What students are saying about our Direct Sales Training Courses!

Forget tedious powerpoint-style courses, these charming instructors are on-camera with engaging lectures and fantastic demos. Even if you aren’t in sales you’d be hard-pressed to watch it and not come away with something useful.

N Townsend

Author

VERY INFORMATIVE. I’m glad I have the time to train and certify my staff before our next show. It is important to my staff singing from the same hymnal whether they are sales or production personnel. This course will be just what we need.

C Beurgher, CTBE™

Owner

On my way to NAMM
show now and will adjust my icebreakers accordingly!

S Ondich

Sales

Very educational and entertaining. You really illustrated the process exceptionally well. Thank you for sharing.

J Jackson

Sales

More than I expected. The instructors are engaging and make funny but educational demos.

C Champagne

Owner

Very clear and easy to follow. I really liked the role playing and learned alot I didn’t know. Never considered you could think of sales conversations as a series of steps.

M Jordan, CTBE™

Sales Representative

So glad I found this course before my trade show coming up in December. The examples and the reviews of what was just learned are so much clearer than just reading out of a book. A fun course with Tina and Liz!.

J Neuen

Founder

Trained and Ready for Success

Powering trade show planning and exhibit success for thousands across the globe.

Over

5,500

Learners

With

95%

Average Rating

Totalling

75,000

Lesson Minutes Watched

In

26

Countries

Tradeshow Basecamp™ Tracks for Every Professional

Whether you’re starting out with your first trade show, or choosing a new direction for your team, we’ve got you covered.

eBook

eBook

$9.99

For Individual Professionals

Includes $9.99 Coupon Toward Online Courses to Help Incentivize Continuing Your Learning Journey.

For Individuals

For Individuals

$69.95

Includes Certificate Exam

The premier online sales training course series leading to qualification as a Certified Tradeshow Basecamp Exhibitor™ (CTBE™).

For Teams

For Teams

$44.96

Per SEAT

Perfect for teams looking to ‘get on the same page’ with an event strategy. Team Leader can assign courses to members.

* Prefer to pay for one course at a time? Individually purchased courses will put you on track to a CTBE™ certification!

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