Trade Show Boot Camp: Full Course Series for Teams

(12 customer reviews)

$44.96, then $5 annually per seat*
*Certificates sold separately to individuals who have completed the course series

30-Day Money-Back Guarantee

This course series includes:

  • Per seat pricing for your whole team
  • Assign/reassign seats if your team members change
  • Active team members have full access to Trade Show Boot Camp™ course series (101, 102, 103 & 104)
  • Active team members have full access to membership resources ($5/seat/year value)
  • 2.5 hours on-demand video
  • 4 downloadable resources
  • Access on mobile and TV
  • Team members who complete the course can advance to become a Certified Exhibit Marketer™ (CEM™)*
    *exam and licensing sold separately and only to individuals, Learn more

Team Size:

Description

Sales in Five Easy Steps!

Face-to-face sales conversations in five easy, repeatable steps.

Profitable Conversations

Learn how to have exhibit conversations at that can generate revenue for your company or organization.

Sales in Five Easy Steps

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Great Icebreakers

Confidently start conversations with strangers at trade shows, exhibits, sales events and more!

Qualify Leads

Decide if the person you are speaking with is a ‘good lead’ likely to buy from you.

Trade Show Boot Camp 101: Exhibit Marketing Success in Five Easy Steps (Online Sales Training Course)

2 learners taking this course

What You Will Learn

Have direct sales conversations in 5 easy steps!

Conversations that generate revenue for your company or organization.

Decide if the person you are speaking with is a ‘good lead’ likely to buy from you. (AKA: lead qualification) Master the art of active exhibiting.

Confidently start conversations with strangers at trade shows, exhibits, sales events and more!

Overcome common fears in face to face selling situations

Create sales goals that lead to profitable direct sales conversations.

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Modules

Introducing the Five Easy Steps

Briefly overview the five easy steps to a successful sales conversation.

Lessons

Prerequisite: Decide Sales Goals

Define goals that effectively guide sales conversations. Explain what a 'Sales Funnel' is and how you can use that funnel to identify sales goals. Give examples of common sales goals.

Lessons

  • How to Decide Sales Goals
    Liz and Tina explain how to use the idea of the 'Sales Funnel' to decide on sales goals that will effectively guide your sales conversations. See a visual representation of the Sales Funnel. Learn how to decide what sales goal to focus on with a potential customer based on the goal's position in the Sales Funnel.

Step One: Icebreaker

Explain why you need Icebreakers and why they are a part of an 'active' exhibiting strategy. Develop exhibit strategies that are 'active' but not pushy.

Lessons

  • Active Sales Starts with the Icebreaker
    Tina and Liz demonstrate the importance of 'active' exhibiting by re-enacting Tina's encounter with 'Fancy Water Guy'-- a sales rep sharing drink samples at the grocery.
  • Be Active, Not Pushy
    Tina and Liz demonstrate the difference between an active and push sales strategy by re-enacting Tina's encounter with 'Pretzel Guy' at the local mall.
  • Great Icebreakers
    Liz explains why effective Icebreakers (or 'conversation starters') always use open-ended questions, rather than close-ended questions.
  • Quiz: Icebreakers

Step Two: Quick Intro

Create effective Quick Intros for your organization. Skillfully use the Quick Intro to transition to the Lead Interview.

Lessons

Trade Show Boot Camp 103: Lead Conversation Role Play Supplement (Online Sales Training Course)

0 learners taking this course

Modules

Trade Show Boot Camp 104: Tips & Tricks Supplement (Online Sales Training Course)

0 learners taking this course

Modules

About the Instructors

Liz Burger

Co-Founder, Sales Guru

As co-owner and former Finance Manager for a fast-growth tech company, I oversaw finance, sales contracts and event logistics from the company’s startup to successful acquisition.
Active listening and offering clear next steps is the key to creating win-win conversations with current and potential customers. I specialize in event planning, exhibit training, and customer service logistics for tech and IT companies.
My experience includes over 10+ years of successful sales and support conversations with over 10,000 customers, as both a startup owner and tech specialist.

Tina Nicola, M.A.

Co-Founder, Marketing Wizard

Hello! I’m Tina. For more than 15 years, I’ve been creating profitable marketing and exhibit strategies for startups, small businesses and nonprofits.
Creating something from nothing is my passion. I love helping businesses and organizations successfully bring their ideas to profitable fruition.
As co-owner and former VP Marketing for a fast-growth software company, I oversaw event planning, exhibit training, marketing, and public relations from startup to acquisition. Currently, I’m a startup owner and business development and marketing consultant. I’ve launched and oversaw several multi-million dollar businesses and consulted for others.

Student Feedback

4.54 out of 5 stars

12 reviews

Let us know what you think...

What others are saying

  1. Clinton G Beurgher

    Clinton G Beurgher

    VERY INFORMATIVE. I’m glad I have the time to train and certify my staff before our next show. It is important to my staff singing from the same hymnal whether they are sales or production personnel. This course will be just what we need.

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  2. Jean Neuen

    Jean Neuen

    So glad I found this course before my trade show coming up in December. The examples and the reviews of what was just learned are so much clearer than just reading out of a book. A fun course with Tina and Liz!

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  3. Christine Champagne

    Christine Champagne

    More than I expected. The instructors are engaging and make funny but educational demos.

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  4. Ashley Anderson

    Ashley Anderson

    “Valuable information”
    “Helpful practice activities”
    “Clear explanations”
    “Accurate course description”
    “Engaging delivery”
    “Knowledgeable instructor”

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  5. N Townsend

    N Townsend

    Forget tedious powerpoint-style courses, these charming instructors are on-camera with engaging lectures and fantastic demos. Even if you aren’t in sales you’d be hard-pressed to watch it and not come away with something useful.

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  6. Maya Miller

    Maya Miller

    I’m definitely a sales ‘newbie’ and so far this is just what I need. Sales already seems less scary…

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  7. Alex Ruiz

    Alex Ruiz

    [no comments]

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  8. Dan Bergan

    Dan Bergan

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  9. Deon Grandison

    Deon Grandison

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  10. Schooled by Nature Noot

    Schooled by Nature Noot

    “Valuable information”
    “Helpful practice activities”
    “Clear explanations”
    “Engaging delivery”
    “Knowledgeable instructor”

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  11. Cheryl Carmichael

    Cheryl Carmichael

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  12. Daniel Duarte Simões

    Daniel Duarte Simões

    “Valuable information” “Helpful practice activities” “Clear explanations” “Accurate course description” “Engaging delivery” “Knowledgeable instructor”

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  13. Eddie Walczyk

    Eddie Walczyk

    “Valuable information”
    “Helpful practice activities”
    “Clear explanations”
    “Engaging delivery”
    “Knowledgeable instructor”

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