Power up your sales conversations with these proven strategies! Tips on sizing up leads, connecting psychologically with potential customers, and dealing with the competition.

• Don’t Judge a Good Lead by Its Cover 2m

  Liz explains why you shouldn't try to judge a 'good lead' by the way a person looks or how professional they seem.

  In this lecture, you will learn...

  • How to respond if you encounter inappropriate behavior from your potential customer.
• The Psychology of Connecting With Leads 3m

  Liz reviews savvy tips on how to connect psychologically with leads during sales conversations. Including...

  • Avoiding slang that might not translate to all generations.
  • Mimicking your lead's choice of industry terms.

  After this lecture, you will be able to...

  • Use language and tone to drastically improve the effectiveness of your sales conversations.
• Exhibiting Dos and Don’ts 2m

  Tina and Liz review the dos and don'ts related to successful exhibiting.

  After this lecture, you will be able to...

  • Have successful sales conversations at a booth or exhibit in a fair, trade show, pop-up store or other sales event situation. Conduct yourself in a professional manner that impresses potential customers.
  • Train staff to man a booth or exhibit in a way that is both professional and in line with active exhibiting strategies discussed in this course.
• The Competition 5m

  Tina and Liz demonstrate how to handle issues related to the Competition. This includes...

  • What to do if the competition comes into your exhibit.
  • Tips for talking about the competition with potential customers.
  • Common competitor attacks-- and examples of how to effectively respond to them.

  After this lecture, you will be able to...

  • Make an effective plan for talking with and about Competitors during a sales event.
  • Use our examples to create your own responses for common Competitor attacks.
• Quiz: Tips 2 questions 1m

  Test your knowledge.

• Thanks! 1m