Tradeshow Basecamp™ 104: Tips & Tricks Supplement (Online Sales Training Course)

(2 customer reviews)


This course includes:

  • 12 minutes of on-demand video
  • Fourth course (104) in the Tradeshow Basecamp™ Course Series
  • Full lifetime access to course materials
  • Access on mobile and TV

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Course Series Curriculum

Tradeshow Basecamp 104: Tips & Tricks Supplement (Online Sales Training Course)

6 learners taking this course

Course Content

Expand All6 lessons 14m


Bonus: Tips 6 lessons 14m

Power up your sales conversations with these proven strategies! Tips on sizing up leads, connecting psychologically with potential customers, and dealing with the competition.


  • Don’t Judge a Good Lead by Its Cover 2m

    Liz explains why you shouldn't try to judge a 'good lead' by the way a person looks or how professional they seem.

    In this lecture, you will learn...

    • How to respond if you encounter inappropriate behavior from your potential customer.
  • The Psychology of Connecting With Leads 3m

    Liz reviews savvy tips on how to connect psychologically with leads during sales conversations. Including...

    • Avoiding slang that might not translate to all generations.
    • Mimicking your lead's choice of industry terms.

    After this lecture, you will be able to...

    • Use language and tone to drastically improve the effectiveness of your sales conversations.
  • Exhibiting Dos and Don’ts 2m

    Tina and Liz review the dos and don'ts related to successful exhibiting.

    After this lecture, you will be able to...

    • Have successful sales conversations at a booth or exhibit in a fair, trade show, pop-up store or other sales event situation. Conduct yourself in a professional manner that impresses potential customers.
    • Train staff to man a booth or exhibit in a way that is both professional and in line with active exhibiting strategies discussed in this course.
  • The Competition 5m

    Tina and Liz demonstrate how to handle issues related to the Competition. This includes...

    • What to do if the competition comes into your exhibit.
    • Tips for talking about the competition with potential customers.
    • Common competitor attacks-- and examples of how to effectively respond to them.

    After this lecture, you will be able to...

    • Make an effective plan for talking with and about Competitors during a sales event.
    • Use our examples to create your own responses for common Competitor attacks.
  • Quiz: Tips 2 questions 1m

    Test your knowledge.

  • Thanks! 1m

Tradeshow Basecamp™ 104: What You’ll Learn

Prerequisites: Tradeshow Basecamp™ 101, 102, 103

This is the fourth course in the Tradeshow Basecamp™ course series. In this sales training course supplement to Tradeshow Basecamp™ 101, 102, 103 we’ll cover several additional tips and tricks you can use to overcome common trade show challenges. For instance…

Spotting Good Leads

Is there a shortcut to qualifying a lead? Can you tell by first impressions whether a person is likely to buy from you? We’ve got answers.

Sales Psychology

Learn proven tricks for connecting with your potential customer.

Exhibiting Do’s and Don’ts!

A rundown of best practices and common mistakes among trade show staff.

Competition Matters

Facing questions about (or even from!) the competition is one of the most challenging parts of any sales event. Learn how to sail through these challenges like a pro!

Why Tradeshow Basecamp™ is Better!

Online Sales Training Videos

Hours of on-demand, online sales training videos! Purchase gives you lifetime access to course materials. Learn at your own pace.

Face to Face Selling - Roleplaying with Newbie

Sales Role-Play

Videos and quizzes of sales role-play scenarios to help you test your mastery of the five easy steps.

Memorable Characters

Fun characters like ‘Pretzel Guy, ‘Fancy Water Guy,’ Ms. Right, Mr. Maybe and Dracula will help you remember the basics even under pressure at your next trade show!


Challenging quizzes to help reinforce course material and test your mastery of the concepts.

A Complete Guide!

Tips on random blog posts are not enough to prepare for success at a trade show. This course series is a complete step-by-step guide in short, digestible lessons.

Who’s it for?

Tradeshow Basecamp™ is for anyone who is expecting to have direct sales conversations in a trade show booth or exhibit—and feels unprepared to do that! Whether sales is your full-time job, or a hat you wear from time to time, this course is for you.

  • Sales beginners
  • Marketing professionals who want to add sales training to resume and skillset
  • Startup owners
  • Small Business owners

What Kind of Events?

This course primarily focuses on face to face selling or direct sales conversations. For instance, sales conversations you will have at a trade show, sales event, exhibit or ‘stand.’ Do you see your event below?

trade shows and trade fairs
exhibits and exhibitions
sales events
festivals, fairs, home shows, farmer’s markets
booths, stands, pop-up stores and shops and more

About the Instructors



Tina has been creating profitable marketing and exhibit strategies for startups, small businesses and nonprofits for over nineteen years. She founded to help facilitate broader access to the techniques she has developed so anyone can benefit and improve exhibiting strategy, sales conversations and follow up.



Student Feedback

4.5 out of 5 stars

2 reviews

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What others are saying

  1. Brad Harris

    Brad Harris

    Appreciated the section on competitors. This is one of the areas I stumbled over during my first trade fair — before this course.

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  2. B Moorehouse

    B Moorehouse

    No drinking alcohol in the booth? What’s the fun in that?? haha. Seriously, it’s surprising how unprofessional many booth staff are. These tips are spot on.

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