Tradeshow Basecamp™: Full Course Series for Individuals

(20 customer reviews)

Starting at $39.95

This course series includes:

  • Hours of on-demand video
  • Complete Tradeshow Basecamp™ Course Series (101, 102, 103 & 104)
  • Downloadable resources
  • Full lifetime access to course series materials
  • Access on mobile and TV
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Course Series Curriculum

Tradeshow Basecamp 101: Exhibit Marketing Success in Five Easy Steps (Online Sales Training Course)

8 learners taking this course

Course Content

Expand All29 lessons 1h 39m

Modules

Who needs this course and why? 2 Previews3 lessons 8m

Explains what this course covers. Lists the five easy steps to a successful sales conversation. Trust us to be your guides!

Lessons

  • Who Needs This Course … and Why? Preview 5m

    You will learn…

    • Who needs this course and why
    • This course is for: novice sales reps (full or part time), event planners, marketing managers, startup and small business owners.
    • Why Tina and Liz’s experience as startup owners inspired them to create this course.
    • Sales opportunities are expensive, so you must prepare to have sales conversations that are guided by sales goals and can actually lead to sales.
  • What You Will Learn Preview 2m

    After this lecture, you will be able to…

    List the 5 Easy Steps to a Successful Sales Conversation. They are:

    1. Icebreaker
    2. Quick Intro
    3. Lead Interview
    4. Next Steps
    5. Disengagement

    Other things you will learn in this course include:

    • Why you must always use an active sales strategy
    • How to determine who is a ‘good lead’
    • Who are the four types of people you will meet during sales conversations
  • Quiz: What Are the ‘Five Easy Steps’? 1 question 1m

    Test your mastery of...

    • The Five Easy Steps to a successful conversation!

Introducing the Five Easy Steps Preview7 lessons 18m

Briefly overview the five easy steps to a successful sales conversation.

Lessons

  • Role Playing: Meet ‘Newbie’ 3m

    In this lecture you will...

    • Watch as an imaginary company 'Newbie' has a successful sales conversation using the 5 easy steps. 'Newbie' sells online course management software, similar to what you're using to take this course!
    • Be able to identify these 5 easy steps during a successful sales conversation: Icebreaker, Quick Intro, Lead Interview Next Steps, Disengagement.
  • Quiz: Newbie vs Tech Gal 2 questions 2m

    Test your knowledge.

  • Step One: Icebreaker Preview 3m

    A quick overview of Step 1: The Icebreaker.  

    The Icebreaker is the question or comment you use to start a conversation with a stranger– a conversation that might lead to a sale!

    After this lecture, you will be able to…

    • Describe what an Icebreaker is, and why you need them at sales exhibits and events.
    • Create great Icebreakers for your company or organization using our examples. 
    • Remember…
      • Great Icebreakers use open-ended questions
      • It’s always up to YOU to actively start conversations at exhibits and sales events.
  • Step Two: Quick Intro 2m

    A quick overview of Step 2: Quick Intro

    After this lecture, you will be able to...

    • Explain that the characteristics of a good Quick Intro include: short statements, a few specifics about you and your product
    • Identify the Quick Intro that 'Newbie' used in the previous successful sales conversation
    • Brainstorm some Quick Intros of your own using our examples.
  • Step Three: Lead Interview 3m

    A quick overview of Step 3: The Lead Interview

    The Lead Interview is the series of questions you will ask to determine if the person you are speaking with is a 'good lead.'

    After this lecture, you will be able to...

    • Explain the purpose of a Lead Interview in a successful sales conversation.
    • Explain what information you should gather in a Lead Interview.
    • Explain when information you uncover during a Lead Interview should lead you to jump immediately to Step #5 and Disengage.
  • Step Four: Next Steps 3m

    A quick overview of Step 4: Next Steps

    Liz and Tina will discuss how sales goals help your company determine Next Steps. Next Steps are the next steps you will take or the that the customer will commit to that brings you closer to an actual sale.

    After this lecture, you will be able to...

    • Explain the purpose of Next Steps during a successful sales conversation.
    • Describe how sales goals relate to Next Steps.
    • Give examples of 'Newbie's' Next Steps.
  • Step Five: Disengagement 2m

    A quick overview of Step 5: The Disengagement

    The Disengagement is the end of your sales conversation.. for now. Tina and Liz will share some Disengagements that they commonly use.

    After this lecture, you will be able to...

    • Explain when and how to disengage during a sales conversation.
    • List some effective disengagements you can adapt for your company or organization.

Prerequisite: Decide Sales Goals 1 lesson 8m

Define goals that effectively guide sales conversations. Explain what a 'Sales Funnel' is and how you can use that funnel to identify sales goals. Give examples of common sales goals.

Lessons

  • How to Decide Sales Goals 8m

    Liz and Tina explain how to use the idea of the 'Sales Funnel' to decide on sales goals that will effectively guide your sales conversations.

    See a visual representation of the Sales Funnel. Learn how to decide what sales goal to focus on with a potential customer based on the goal's position in the Sales Funnel. 

    After this lecture, you will be able to...

    • Explain why it is important to create sales goals before having sales conversations.
    • List examples of common sales goals.
    • Describe a Sales Funnel. List the four general stages of the Customer's Journey down the funnel. 
    • Create sales goals based on your company or organization's Sales Funnel using the worksheet in resources.

Step One: Icebreaker 4 lessons 16m

Explain why you need Icebreakers and why they are a part of an 'active' exhibiting strategy. Develop exhibit strategies that are 'active' but not pushy.

Lessons

  • Active Sales Starts with the Icebreaker 5m

    Tina and Liz demonstrate the importance of 'active' exhibiting by re-enacting Tina's encounter with 'Fancy Water Guy'—a sales rep sharing drink samples at the grocery. 

    Tina and Liz then role-play a scenario in which 'Fancy Water Guy' uses a more effective, active exhibit strategy.

    In this lecture you will...

    • Watch 'Fancy Water Guy' demonstrate active and passive exhibit strategies.
    • See firsthand why active exhibit strategies lead to successful sales conversations.
    • Learn the reasons why sales reps sometimes choose 'passive' exhibit strategies' even though they are less effective.
  • Be Active, Not Pushy 5m

    Tina and Liz demonstrate the difference between an active and push sales strategy by re-enacting Tina's encounter with 'Pretzel Guy' at the local mall. 

    In this lecture you will...

    • Watch 'Pretzel Guy' demonstrate the difference between active and pushy sales.
    • Learn why an active (but not pushy) exhibit strategy will always get more sales.
    • Learn why being active sales starts with the Icebreaker—the very first step.
  • Great Icebreakers 5m

    Liz explains why effective Icebreakers (or 'conversation starters') always use open-ended questions, rather than close-ended questions. 

    She also explains the psychology behind why close-ended questions are less likely to get a conversation going, even though they might feel less awkward to say to a stranger. 

    After this lecture you will be able to...

    • Create great Icebreakers that lead to successful sales conversations.
    • Overcome fears around using Icebreakers to talk to strangers.
    • Use Icebreakers to gather valuable intel about your potential customers that maximize your chance to have a successful sales conversation. 
  • Quiz: Icebreakers 3 questions 1m

    Test your knowledge.

Step Two: Quick Intro 2 lessons 3m

Create effective Quick Intros for your organization. Skillfully use the Quick Intro to transition to the Lead Interview.

Lessons

  • The Quick Intro 2m

    Liz explains why it's important to keep the Quick Intro short, and what the Quick Intro should include.

    She also gives several examples of great Quick Intros.

    In this lecture, you will learn how to...

    • Create Quick Intros for your company or organization, based on proven examples.
    • Easily transition from the Quick Intro to the Lead Interview.
    • Follow up the Quick Intro with a short, strategic question to transition right into the Lead Interview (Step #3)
  • Quiz: The Quick Intro 1 question 1m

    Test your knowledge.

Step Three: Lead Interview 7 lessons 29m

Conduct a Lead Interview that identifies if the person you are speaking with is a 'good lead.' Use Information gathered to better sell your product to good leads. Or, identify effective Next Steps.

Lessons

  • Who is a Good Lead? 9m

    Tina explains how to determine if the potential customer you are speaking with is a 'good lead' using the Lead Interview.

    This is also known as 'lead qualification' or 'qualifying a lead.' 

    Tina demonstrates the process of deciding who will be a 'good lead' at the event you are preparing for using 'Newbie.' In this case, our imaginary company Newbie is attending an imaginary education trade show and conference. 

    In this lecture, you will learn how to...

    • Identify a 'good lead' using six proven criteria: Authority, Compatibility, Timeline, Identity, Obstacles and Need.
    • Remember these 'good lead' criteria using an easy acronym.
    • Research the trade show or event you are attending to find out if those with purchasing authority (decisionmakers) are likely to be there. 
    • Use the Lead Interview to found out if the person you are speaking with is a 'good lead.'
  • Quiz: Who is a Good Lead? 2 questions 2m

    Test your knowledge.

  • Active Listening 2m

    Tina explains how to conduct an effective Lead Interview by:

    • Asking short questions using the 'good lead' criteria
    • Actively listening to the potential customer's answer
    • Responding with short, relevant details about your product or company

    In this lecture, you will learn how to...

    • Use active listening strategies to conduct an effective Lead Interview

  • Role Playing: Meet ‘Face Cream Gal’ 4m

    Tina and Liz demonstrate the Lead Interview with some role playing!

    In this sketch, 'Face Cream Gal' attempts to sell her product to a potential customer. 

    Watch as 'Face Cream Gal' conducts a Lead Interview two different ways-- the right way and the wrong way!

    In this lecture, you will learn how to...

    • Effectively share product information with potential customers.
    • Share product information in a helpful way that actually leads to sales.
    • Avoid the pitfalls of launching into a long 'pitch' about products or services.
  • Quiz: Face Cream Gal’s Lead Interview 1 question 3m

    Test your knowledge

  • Four People You Will Meet 6m

    Tina introduces you to the Four Characters you will meet during sales conversations:

    • Ms. Right - a good lead
    • Mr. Maybe - a good lead, with some potential obstacles
    • Mr. Bridges - a potential ally
    • Dracula - a time-sucker, not a potential customer

    In this lecture, you will...

    • Learn how to identity these four characters. Learn how identifying them helps you to have successful sales conversations!
  • Quiz: Ms. Right, Mr. Maybe, Mr. Bridges or Dracula! 2 questions 3m

    Test your knowledge.

Step Four: Next Steps 4 lessons 11m

Decide on the best Next Steps to take with a potential customer that meet sales goals-- including making the sale!

Lessons

  • Decide Next Steps 2m

    Next Steps are the next steps you can take (or the customer will commit to) to get you closer to a sales goal or an actual sale. 

    Liz discusses what Next Steps might look like for the Four People You Will Meet during a sales conversation.

    In this lecture, you will learn how ...

    • To decide Next Steps during a sales conversation with a potential customer.
    • Identifying the Four People You Will Meet will help you decide Next Steps.
  • When ‘No’ is ‘Maybe’ 4m

    Liz explains why a 'no' is sometimes a 'maybe' during sales conversations—and what a 'no' might actually mean.

    We revisit 'Pretzel Guy' to see how he handled a 'no' during his unsuccessful sales conversation.

    In this lecture, you will learn...

    • What to do if you encounter a 'no' during a sales conversation.
    • How to switch sales goals based on a 'no' by suggesting a sales goal that requires less commitment. 
  • Have No Fear: You Are In Control 4m

    Tina shares the three 'Truths' that she and Liz have learned about sales.

    These truths greatly helped Liz and Tina overcome their fears and they can help you too. 

    In this lecture, you will...

    • Learn how to overcome common fears by applying these 'Truths' to your sales conversations.
  • Quiz: Next Steps 1 question 1m

    Test your knowledge

Tradeshow Basecamp 102: Recording Lead Information Supplement (Online Sales Training Course)

4 learners taking this course

Course Content

Expand All4 lessons 11m

Modules

Bonus: Recording Lead Information 4 lessons 11m

Make an effective plan to record information you gather during sales conversations.

Lessons

  • Why Record Lead Info? 4m

    Tina explains exactly why you must take good notes during sales conversations and how to do that.

    Record notes for your sales conversations with a lead card or app. Consider how these notes will be added to your organization's larger system for tracking sales conversations. A 'CRM' (Customer Relationship Management System) is often used for this purpose. If you don't have a 'CRM,' take a look at the link in Resources for ideas.

    Planned correctly, lead cards or lead apps can also assist those new to sales to ask the right questions during the Lead Interview. If you are selling several products, lead cards and lead apps can also guide you in finding the right product fit for good leads.

    In this lecture, you will learn...

    • What kinds of information you should plan to take notes about.
    • What fields to include on your lead card or in your lead app.
    • How to use your lead card or app to prompt sales reps to ask the right questions and record the right information during sales conversations.
  • Paper Lead Cards 3m

    Tina and Liz visually demonstrate the pros and cons of using low-tech paper lead cards. 

    For portability and convenience, Tina and Liz have often used half-size lead cards with small clipboards for recording notes during sales conversation. See the links in Resources for clipboard product ideas. 

    After this lecture, you will be able to...

    • Decide if paper lead cards are right for your organization.
    • Design an effective paper lead card that can lead to successful sales conversations and follow-ups.
  • Lead Card Apps 2m

    Tina and Liz visually demonstrate the pros and cons of using lead apps. 

    Take a look at Resources for links to affordable lead apps appropriate for sales events, exhibit marketing and trade shows

    After this lecture, you will be able to...

    • Decide if a 'lead app' is appropriate for your organization.
    • Choose a lead app can meet your organization's needs.
  • Quiz: Recording Lead Info 2 questions 2m

    Test your knowledge.

Tradeshow Basecamp 103: Lead Conversation Role Play Supplement (Online Sales Training Course)

4 learners taking this course

Course Content

Expand All13 lessons 42m

Modules

Bonus: Role Playing: Successful Sales Conversations 13 lessons 42m

Apply everything you've learned in this course to evaluate five successful sales conversations!

Lessons

  • Pretzel Guy 3m

    Tina and Liz revisit 'Pretzel Guy' to identify exactly why his original sales strategy wasn't a success. 

    Liz and Tina re-enact Pretzel Guy finally having a successful sales conversation—using everything we've learned in this course.

    Check out Resources for a downloadable Sales Conversation script template that you can customize for your organization! The template will guide in...

    • Creating Icebreakers that will work at the event, exhibit, trade show or fair you are preparing for
    • Crafting Quick Intros for your product or company
    • Preparing your own Lead Interview Questions -- or using ours!
    • Planning Next Steps for your customers-- and each of the Four Characters You Will Meet
  • Newbie vs Jill (Part 1) 1m

    Now... Imagine that YOU are 'Newbie'! 

    Tina and Liz role-play 'Newbie' having a successful sales conversation with 'Jill' at the Newbie exhibit. Halfway through the conversation with 'Jill,' you'll decide what Newbie should do next with a quick quiz. 

    In this lecture, you will...

    • Meet 'Jill.'
    • Decide what Newbie should do next to make sure her conversation with 'Jill' is a success.
    • Guess which of the Four People You Will Meet Jill is. 
  • Quiz: Newbie vs Jill 1 question 3m

    Test your knowledge

  • Newbie vs Jill (Part 2) 4m

    ...Back to 'Jill'!

    In this lecture, you will...

    • Watch Newbie have a successful sales conversation with 'Jill.'
    • Learn which of the Four People You Will Meet Jill is and why.
  • Newbie vs John (Part 1) 1m

    Now... Meet 'John'

    Tina and Liz role-play 'Newbie' having a successful sales conversation with 'John' at the Newbie exhibit. Halfway through the conversation with 'John,' you'll decide what Newbie should do next with a quick quiz. 

    In this lecture, you will...

    • Meet 'John.'
    • Decide what Newbie should do next to make sure her conversation with 'John' is a success.
    • Guess which of the Four People You Will Meet John is. 
  • Quiz: Newbie vs John 1 question 2m

    Test your knowledge.

  • Newbie vs John (Part 2) 4m

    ...Back to 'John'!

    In this lecture, you will...

    • Watch Newbie have a successful sales conversation with 'John.'
    • Learn which of the Four People You Will Meet John is and why.
  • Newbie vs Bill (Part 1) 2m

    Now... Meet 'Bill'

    Tina and Liz role-play 'Newbie' having a successful sales conversation with 'Bill' at the Newbie exhibit. Halfway through the conversation with 'Bill,' you'll decide what Newbie should do next with a quick quiz. 

    In this lecture, you will...

    • Meet 'Bill.'
    • Decide what Newbie should do next to make sure her conversation with 'Bill' is a success.
    • Guess which of the Four People You Will Meet Bill is. 
    • Meet 'Bill.'
    • Decide what Newbie should do next to make sure her conversation with 'Bill' is a success.
    • Guess which of the Four People You Will Meet Bill is. 
  • Quiz: Newbie vs Bill 2 questions 3m

    Test your knowledge.

  • Newbie vs Bill (Part 2) 6m

    ...Back to 'Bill'!

    In this lecture, you will...

    • Watch Newbie have a successful sales conversation with 'Bill.'
    • Learn which of the Four People You Will Meet Bill is and why.
    • Watch Newbie have a successful sales conversation with 'Bill.'
    • Learn which of the Four People You Will Meet Bill is and why.
  • Newbie vs Rita (Part 1) 3m

    Now... Meet 'Rita'

    Tina and Liz role-play 'Newbie' having a successful sales conversation with 'Rita' at the Newbie exhibit. Halfway through the conversation with 'Rita,' you'll decide what Newbie should do next with a quick quiz. 

    In this lecture, you will...

    • Meet 'Rita.'
    • Decide what Newbie should do next to make sure her conversation with 'Rita' is a success.
    • Guess which of the Four People You Will Meet Rita is. 
  • Quiz: Newbie vs Rita 2 questions 2m

    You've heard Part 1 of Newbie's conversation with Rita (a potential customer). What kind of lead is Rita? What should Newbie do next?

  • Newbie vs Rita (Part 2) 8m

    ...Back to 'Rita'!

    In this lecture, you will...

    • Watch Newbie have a successful sales conversation with 'Rita.'
    • Learn which of the Four People You Will Meet Rita is and why.

Tradeshow Basecamp 104: Tips & Tricks Supplement (Online Sales Training Course)

4 learners taking this course

Course Content

Expand All6 lessons 14m

Modules

Bonus: Tips 6 lessons 14m

Power up your sales conversations with these proven strategies! Tips on sizing up leads, connecting psychologically with potential customers, and dealing with the competition.

Lessons

  • Don’t Judge a Good Lead by Its Cover 2m

    Liz explains why you shouldn't try to judge a 'good lead' by the way a person looks or how professional they seem.

    In this lecture, you will learn...

    • How to respond if you encounter inappropriate behavior from your potential customer.
  • The Psychology of Connecting With Leads 3m

    Liz reviews savvy tips on how to connect psychologically with leads during sales conversations. Including...

    • Avoiding slang that might not translate to all generations.
    • Mimicking your lead's choice of industry terms.

    After this lecture, you will be able to...

    • Use language and tone to drastically improve the effectiveness of your sales conversations.
  • Exhibiting Dos and Don’ts 2m

    Tina and Liz review the dos and don'ts related to successful exhibiting.

    After this lecture, you will be able to...

    • Have successful sales conversations at a booth or exhibit in a fair, trade show, pop-up store or other sales event situation. Conduct yourself in a professional manner that impresses potential customers.
    • Train staff to man a booth or exhibit in a way that is both professional and in line with active exhibiting strategies discussed in this course.
  • The Competition 5m

    Tina and Liz demonstrate how to handle issues related to the Competition. This includes...

    • What to do if the competition comes into your exhibit.
    • Tips for talking about the competition with potential customers.
    • Common competitor attacks-- and examples of how to effectively respond to them.

    After this lecture, you will be able to...

    • Make an effective plan for talking with and about Competitors during a sales event.
    • Use our examples to create your own responses for common Competitor attacks.
  • Quiz: Tips 2 questions 1m

    Test your knowledge.

  • Thanks! 1m

Tradeshow Basecamp™: What You’ll Learn

Tradeshow Basecamp™ is for anyone who is expecting to have direct sales conversations in a trade show booth or exhibit—and feels unprepared to do that! Whether sales is your full-time job, or a hat you wear from time to time, this course is for you.

Profitable Trade Shows

Learn how to have conversations in your booth or exhibit that can actually generate revenue for your company or organization.

Sales in Five Easy Steps!

Face-to-face sales conversations in five easy, repeatable steps.

Great Icebreakers

Confidently start conversations with strangers at trade shows, exhibits, sales events and more!

Qualify Leads

Decide if the person you are speaking with at a sales event is a ‘good lead’ likely to buy from you.

Active Exhibiting

Why active exhibiting is a must at your next trade show—and how to master it without being pushy or turning away customers.

Overcome Fear

Overcome common fears in face-to-face selling situations. Stop hesitating to apply for jobs that require participation in sales events, like trade shows.

Why Tradeshow Basecamp™ is Better!

Online Sales Training Videos

Hours of on-demand, online sales training videos! Purchase gives you lifetime access to course materials. Learn at your own pace.

Face to Face Selling - Roleplaying with Newbie

Sales Role-Play

Videos and quizzes of sales role-play scenarios to help you test your mastery of the five easy steps.

Memorable Characters

Fun characters like ‘Pretzel Guy, ‘Fancy Water Guy,’ Ms. Right, Mr. Maybe and Dracula will help you remember the basics even under pressure at your next trade show!

Quizzes

Challenging quizzes to help reinforce course material and test your mastery of the concepts.

A Complete Guide!

Tips on random blog posts are not enough to prepare for success at a trade show. This course series is a complete step-by-step guide in short, digestible lessons.

Who’s it for?

Tradeshow Basecamp™ is for anyone who is expecting to have direct sales conversations in a trade show booth or exhibit—and feels unprepared to do that! Whether sales is your full-time job, or a hat you wear from time to time, this course is for you.

  • Sales beginners
  • Marketing professionals who want to add sales training to resume and skillset
  • Startup owners
  • Small Business owners

What Kind of Events?

This course primarily focuses on face to face selling or direct sales conversations. For instance, sales conversations you will have at a trade show, sales event, exhibit or ‘stand.’ Do you see your event below?

trade shows and trade fairs
exhibits and exhibitions
sales events
festivals, fairs, home shows, farmer’s markets
booths, stands, pop-up stores and shops and more

About the Instructors

Tina

FOUNDER, MARKETING CONSULTANT

Tina has been creating profitable marketing and exhibit strategies for startups, small businesses and nonprofits for over nineteen years. She founded Tradeshow-Planning.com to help facilitate broader access to the techniques she has developed so anyone can benefit and improve exhibiting strategy, sales conversations and follow up.

Liz

SALES & CUSTOMER SERVICE

Student Feedback

4.67 out of 5 stars

20 reviews

Let us know what you think...

What others are saying

  1. Jean Neuen

    Jean Neuen

    So glad I found this course before my trade show coming up in December. The examples and the reviews of what was just learned are so much clearer than just reading out of a book. A fun course with Tina and Liz!

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  2. Debbie

    Debbie

    good

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  3. Daniel Duarte Simões

    Daniel Duarte Simões

    “Valuable information”
    “Helpful practice activities”
    “Clear explanations”
    “Accurate course description”
    “Engaging delivery”
    “Knowledgeable instructor”

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  4. Cheryl Carmichael

    Cheryl Carmichael

    [no comment]

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  5. Schooled by Nature Noot

    Schooled by Nature Noot

    “Valuable information”
    “Helpful practice activities”
    “Clear explanations”
    “Engaging delivery”
    “Knowledgeable instructor”

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  6. Deon Grandison

    Deon Grandison

    [no comments]

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  7. Dan Bergan

    Dan Bergan

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  8. Alex Ruiz

    Alex Ruiz

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  9. Maya Miller

    Maya Miller

    I’m definitely a sales ‘newbie’ and so far this is just what I need. Sales already seems less scary…

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  10. N Townsend

    N Townsend

    Forget tedious powerpoint-style courses, these charming instructors are on-camera with engaging lectures and fantastic demos. Even if you aren’t in sales you’d be hard-pressed to watch it and not come away with something useful.

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  11. Ahmed Almansari

    Ahmed Almansari

    “Valuable information”

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  12. Clinton G Beurgher

    Clinton G Beurgher

    VERY INFORMATIVE. I’m glad I have the time to train and certify my staff before our next show. It is important to my staff singing from the same hymnal whether they are sales or production personnel. This course will be just what we need.

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  13. Ashley Anderson

    - on Course Series

    Ashley Anderson

    “Valuable information”
    “Helpful practice activities”
    “Clear explanations”
    “Accurate course description”
    “Engaging delivery”
    “Knowledgeable instructor”

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  14. Derrick Howell

    Derrick Howell

    [no comments]

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  15. Christine Champagne

    Christine Champagne

    More than I expected. The instructors are engaging and make funny but educational demos.

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  16. Wendy Howard

    Wendy Howard

    “Valuable information”
    “Helpful practice activities”
    “Clear explanations”
    “Accurate course description”
    “Knowledgeable instructor”

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  17. Pam Smithe

    Pam Smithe

    Very impressive. Thanks for this course, I’ve seen very few on this topic. Learning alot.

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  18. Max

    Max

    Very clear and easy to follow. I really liked the role playing and learned alot I didn’t know. Never considered you could think of sales conversations as a series of steps.

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  19. Frank

    Frank

    Really love it! These two deliver what they promise- a step by step guide to sales for a newbie. Looking forward to trying this out at an upcoming trade fair.

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  20. Cafe Moods

    Cafe Moods

    Kudos on a well-thought-out course. I will be using this to assist my company in training staff to booth. These guys are right, it is REALLY EXPENSIVE to participate at these shows. I will never send our staff un-prepared again.

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  21. Eddie Walczyk

    Eddie Walczyk

    “Valuable information”
    “Helpful practice activities”
    “Clear explanations”
    “Engaging delivery”
    “Knowledgeable instructor”

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