Tradeshow Basecamp™: Exhibit Marketing Success in Five Easy Steps (Sales Training eBook)

(1 customer review)

$9.99 per member

This sales training eBook includes:

  • Over 85 pages
  • $9.99 coupon to apply towards the Tradeshow Basecamp™ Course Series with hours of online video!
  • PDF Format

Tradeshow Basecamp™ (Sales Training eBook): What You’ll Learn

Tradeshow Basecamp™ (the eBook) is for anyone who is expecting to have direct sales conversations in a trade show booth or exhibit—and feels unprepared to do that! Whether sales is your full-time job, or a hat you wear from time to time, this eBook is for you.

A great introduction to the Tradeshow Basecamp™ Course Series, this eBook was written by trade show pros with thousands of hours of real-world sales conversation experience. Rather than just a list of trade show tips, this book is the complete guide you’ve been looking for. If you are planning to spend big bucks on a trade show or sales event, this book is a MUST! This quick read will drastically improve your ROI. Here’s what you’ll learn…

Profitable Trade Shows

Learn how to have conversations in your booth or exhibit that can actually generate revenue for your company or organization. A quick read that will drastically improve your ROI for expensive sales events that cost many thousands of dollars.

Sales in Five Easy Steps!

Face-to-face sales conversations in five easy, repeatable steps. Learn this repeatable technique which will help you or your team qualify leads more quickly and avoid dead-end conversations

Great Icebreakers

Confidently start conversations with strangers at trade shows, exhibits, sales events and more! Marketing before an event helps drive traffic to your exhibit, but you still must prepare to drive traffic at the event by starting conversations that can lead to sales. We’ll show you how.

Qualify Leads

Decide if the person you are speaking with at a sales event is a ‘good lead’ likely to buy from you.

Active Exhibiting

Why active exhibiting is a must at your next trade show—and how to master it without being pushy or turning away customers.

Overcome Fear

Overcome common fears in face-to-face selling situations. Stop hesitating to apply for jobs that require participation in sales events, like trade shows.

Who’s it for?

Tradeshow Basecamp™ is for anyone who is expecting to have direct sales conversations in a trade show booth or exhibit—and feels unprepared to do that! Whether sales is your full-time job, or a hat you wear from time to time, this eBook is for you.

  • Sales beginners
  • Marketing professionals who want to add sales training to resume and skillset
  • Startup owners
  • Small Business owners

What kind of events?

This eBook primarily focuses on face to face selling or direct sales conversations. For instance, sales conversations you will have at a tradeshow, sales event, exhibit or ‘stand.’ Do you see your event below?

trade shows and trade fairs
exhibits and exhibitions
sales events
festivals, fairs, home shows, farmer’s markets
booths, stands, pop-up stores and shops and more

Or, start a Tradeshow Basecamp™ Online Training Course!

Are you a marketing manager or consultant? An individual professional looking to gain confidence in face to face selling? The Tradeshow Basecamp™ online sales training course for beginners will take your learning to a whole new level! Our courses include hours of online video by trade show professionals, sales role-play, quizzes and more.

Tradeshow Basecamp™

Our acclaimed course series, a complete program designed to help you have profitable trade shows. Get instant access to the full course series (101, 102, 103, 104).

Be fully prepared for your next event and earn your  Certified Tradeshow Basecamp Exhibitor™ (CTBE™) today!

Training a team? Check out our For Teams course series.

Introducing...Tradeshow Basecamp™

Student Feedback

5 out of 5 stars

1 review

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What others are saying

  1. Brett Ackerman

    Perfect trade show crash course!

    Brett Ackerman

    My startup is preparing for its first trade show and I was surprised how little there was out there beyond checklists. This really is what it advertises to be! I learned so much and I am feeling really confident for our first show.

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