Active Sales Starts with the Icebreaker

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Tina and Liz demonstrate the importance of 'active' exhibiting by re-enacting Tina's encounter with 'Fancy Water Guy'—a sales rep sharing drink samples at the grocery. 

Tina and Liz then role-play a scenario in which 'Fancy Water Guy' uses a more effective, active exhibit strategy.

In this lecture you will...

  • Watch 'Fancy Water Guy' demonstrate active and passive exhibit strategies.
  • See firsthand why active exhibit strategies lead to successful sales conversations.
  • Learn the reasons why sales reps sometimes choose 'passive' exhibit strategies' even though they are less effective.