Lead Card Apps You must first complete Paper Lead Cards before viewing this LessonYou need to sign up to access this content. Tina and Liz visually demonstrate the pros and cons of using lead apps. Take a look at Resources for links to affordable lead apps appropriate for sales events, exhibit marketing and trade shows After this lecture, you will be able to... Decide if a 'lead app' is appropriate for your organization. Choose a lead app can meet your organization's needs.