Paper Lead Cards

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Tina and Liz visually demonstrate the pros and cons of using low-tech paper lead cards. 

For portability and convenience, Tina and Liz have often used half-size lead cards with small clipboards for recording notes during sales conversation. See the links in Resources for clipboard product ideas. 

After this lecture, you will be able to...

  • Decide if paper lead cards are right for your organization.
  • Design an effective paper lead card that can lead to successful sales conversations and follow-ups.