Step Three: Lead Interview

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A quick overview of Step 3: The Lead Interview

The Lead Interview is the series of questions you will ask to determine if the person you are speaking with is a 'good lead.'

After this lecture, you will be able to...

Explain the purpose of a Lead Interview in a successful sales conversation.
Explain what information you should gather in a Lead Interview.
Explain when information you uncover during a Lead Interview should lead you to jump immediately to Step #5 and Disengage.