The Competition

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Tina and Liz demonstrate how to handle issues related to the Competition. This includes...

  • What to do if the competition comes into your exhibit.
  • Tips for talking about the competition with potential customers.
  • Common competitor attacks-- and examples of how to effectively respond to them.

After this lecture, you will be able to...

  • Make an effective plan for talking with and about Competitors during a sales event.
  • Use our examples to create your own responses for common Competitor attacks.