The Psychology of Connecting With Leads You must first complete Don’t Judge a Good Lead by Its Cover before viewing this LessonYou need to sign up to access this content. Liz reviews savvy tips on how to connect psychologically with leads during sales conversations. Including... Avoiding slang that might not translate to all generations. Mimicking your lead's choice of industry terms. After this lecture, you will be able to... Use language and tone to drastically improve the effectiveness of your sales conversations.