When ‘No’ is ‘Maybe’ You must first complete Decide Next Steps before viewing this LessonYou need to sign up to access this content. Liz explains why a 'no' is sometimes a 'maybe' during sales conversations—and what a 'no' might actually mean. We revisit 'Pretzel Guy' to see how he handled a 'no' during his unsuccessful sales conversation. In this lecture, you will learn... What to do if you encounter a 'no' during a sales conversation. How to switch sales goals based on a 'no' by suggesting a sales goal that requires less commitment.