When ‘No’ is ‘Maybe’

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Liz explains why a 'no' is sometimes a 'maybe' during sales conversations—and what a 'no' might actually mean.

We revisit 'Pretzel Guy' to see how he handled a 'no' during his unsuccessful sales conversation.

In this lecture, you will learn...

  • What to do if you encounter a 'no' during a sales conversation.
  • How to switch sales goals based on a 'no' by suggesting a sales goal that requires less commitment.