Sales Role Play is critical to testing your mastery of sales strategies. Reading and watching sales conversations between buyers and sellers will help you understand how to apply sales techniques. Even better? Practicing role play with friends or colleagues will empower you to feel confident enough to implement sales strategies with customers.
Did you know that successful sales conversations can be broken down into five easy steps? They are…
These five easy steps are the core of Tradeshow Basecamp™—our acclaimed online video course designed to turn beginners into trade show pros!
The articles below include sales conversations from various face-to-face selling situations. In one role play script, a new software company tries to sell to a potential customer at a trade show. In another, a sales rep tries to sell face cream to a passerby at a retail kiosk. Watch that conversation below!
With these examples, you’ll learn why it’s important to use active icebreakers to start conversations with potential customers. You’ll learn why qualifying leads should be more like ‘active listening’ than a ‘sales pitch.’ And, you’ll learn how and when to propose a Next Step that meets a sales goal and that could lead to a sale!
In addition to the five easy steps, Tradeshow Basecamp™ identifies Four Character Lead Types you will encounter at every sales event. They are:
These characters, based on the quality and type of lead, provide an easy way to structure sales role play. It also makes practicing sales conversations fun and less intimidating for beginners!
Whether you are already a student of Tradeshow Basecamp™ or are braving in-house training on your own, the examples that follow will help you to structure role play exercises for your team.
The sales role play tips, examples and scripts at Tradeshow-Planning.com are based on Tradeshow Basecamp™—our professionally-designed online video course series.
In the articles that follow, we’ll show you how use Tradeshow Basecamp™ strategies to conduct successful sales conversations in five easy steps at trade shows and sales events.
You’ll watch and learn how to qualify leads based on Tradeshow Basecamp™‘s Four Character Lead Types and how to use conduct Lead Interviews that can actually lead to sales and profitable events.
Want a complete guide to profitable sales conversations with role playing scenarios? The Tradeshow Basecamp™ course series includes on-demand, online sales training videos and six role play conversations.
Test your ability to identify lead types by watching the first part of four sales conversations between ‘Newbie’ and a potential customer. Guess what kind of lead type each customer is—“Ms. Right”? “Mr. Maybe”? “Mr. Bridges”? Or, “Dracula”?
After each role-playing scenario, take a quiz to see if you can predict what ‘Newbie’s’ next step with the potential customer should be. Then, watch the rest of the sales conversation to see if you were right!
Read on… and Happy Learning from Tradeshow-Planning.com!
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Buyer and Seller Role Play Script for Trade Show Booths, Retail Kiosks, Pop Shops and More In the buyer and seller role play script that follows, we demonstrate how to use the Five Easy Steps strategy to have profitable sales conversations. The Five Easy Steps strategy is taught in-depth in our acclaimed online video course…
Check out Direct Sales Strategy Plan: A Beginner’s Guide for a closer look at each of the ‘five easy steps’ to a successful sales conversation! Successful direct sales strategy can be broken down into 5 EASY STEPS: IcebreakerQuick IntroLead InterviewNext StepsDisengagement Imagine you are representing a new company called ‘Newbie’. ‘Newbie’ is a…