Trade Show Sales Training: Topics to Cover
Here are the topics you must cover during trade show sales training. For each topic, we’ve included links to any articles available on Tradeshow-Planning.com that expand on the topic.
Sales Strategy: ‘Five Easy Steps’
In our online video course Tradeshow Basecamp™, we teach how to have successful sales conversations in just five easy steps: Icebreaker, Quick Intro, Lead Interview, Next Steps and Disengagement. It’s an easy and repeatable process that even sales novices will understand!
Learn more about this proven approach to sales in our article: “Direct Sales Strategy Plan: Beginner’s Guide“
Only ‘active’ exhibiting will lead to a profitable show. Teach your staff to active— from using Icebreakers to start conversations with attendees to using active listening strategies to qualify leads.
Learn how and why staff should use Icebreakers in our articles on Face to Face Selling Tips and Trade Show etiquette.
At a trade show, time is money! That’s why sales conversations should be focused on deciding if the person on front of you is a ‘good lead.’ Not a good lead? Disengage! In Tradeshow Basecamp™ this occurs during the ‘Lead Interview.’
Learn the Tradeshow Basecamp™ approach to qualifying leads in our article “Direct Sales Strategy Plan: Lead Interview”
Trade Show Sales Training with Tradeshow Basecamp™
In-house trade show sales training is time-intensive. In many cases, those tasked with training are also managing other aspects of the trade show. In these cases, it’s not practical to develop a trade show sales training program in-house. Instead, you need Tradeshow Basecamp™!
Tradeshow Basecamp™ is an acclaimed online trade show training course specifically designed to train you and your team to have profitable trade show sales conversations. Designed by trade show pros with thousands of hours of real-world experience, there is a solution for every need and budget
The Training Handbook
Your least expensive option for training is the Tradeshow Basecamp™ Handbook, an eBook available exclusively via Tradeshow-Planning.com. In it, you will learn the basics of how to have repeatably successful sales conversations, create reasonable sales goals, and keep good notes for following up with leads after the show.
Trade Show Training Course for Individuals
If you’re ready to step up to the next level, you can try out our full Tradeshow Basecamp™ course series for Individuals, which includes hours of online videos, role playing, and downloadable resources: a complete program to ensure you are prepared for your next trade show, trade fair, or exhibit.
Trade Show Training Course for Teams
If you’re managing a team, you might want to consider the Tradeshow Basecamp™ course series for Teams, which features team management and per-seat pricing.
Trade Show Training Outcomes
In addition to getting the training, you and your team can work towards achieving the Certified Tradeshow Basecamp™ Exhibitor (CTBE™) designation. Obtaining your CTBE demonstrates mastery over the tools and techniques contained within the Tradeshow Basecamp™ course series. It’s a valuable and reliable assessment of the certificate holder’s preparedness to be an effective exhibiter and to conduct themselves professionally at sales events. Having your team achieve this designation will provide assurance that everyone’s on the same page as you go into your next event.
Certified Tradeshow Basecamp™ Exhibitor (CTBE™)
Learn how you can earn a Certified Tradeshow Basecamp Exhibitor™ (CTBE™) Certificate, exclusively from Tradeshow-Planning.com.
I hope that’s a helpful overview of the training options we offer here at Tradeshow-Planning.com. It’s my sincere hope that you and your team will find the Tradeshow Basecamp™ course series to be a valuable step in future exhibiting success.